Create comprehensive case study interview guides with questions, probes, and post-interview processes
Create a case study interview guide for [CUSTOMER/PROJECT]. Case Study Context: - Customer: [CUSTOMER NAME] - Industry: [INDUSTRY] - Product used: [YOUR PRODUCT] - Use case: [PRIMARY USE CASE] - Results: [KNOWN RESULTS/OUTCOMES] - Interviewee: [ROLE/TITLE] - Case study goal: [WHAT YOU WANT TO SHOWCASE] Create a comprehensive interview guide: **1. Pre-Interview Preparation** *Background Research:* - Customer company overview - Their industry challenges - Their journey with your product - Known wins and metrics - Any challenges or concerns *Interview Logistics:* - Duration: [45-60 minutes recommended] - Format: [Video/Phone/In-person] - Recording: [Get permission] - Participants: [Who should be there] **2. Interview Introduction** *Opening Script:* "Thank you for taking the time to speak with us today. We're excited to share your success story with others who might be facing similar challenges. This interview will take about [X] minutes, and I'll ask questions about your experience before, during, and after implementing [product]. There are no wrong answers – we want to hear your authentic experience. Do you have any questions before we begin?" **3. Background Questions** *Company Context:* 1. Can you tell me about your company and what you do? 2. What's your role and what does your day-to-day look like? 3. How long have you been at [company] and in this role? *Probing follow-ups:* - How has your role evolved? - What are you most focused on right now? **4. Challenge/Problem Questions** *The "Before" Story:* 1. What challenges were you facing that led you to look for a solution? 2. How was this problem impacting your team/business? 3. What had you tried before that didn't work? 4. How long had you been dealing with this challenge? 5. What would have happened if you hadn't solved this problem? *Probing follow-ups:* - Can you give me a specific example? - How did that make you feel? - What was the cost of that problem? **5. Solution Discovery Questions** *Finding & Choosing:* 1. How did you first hear about [product]? 2. What other solutions did you consider? 3. What made you choose [product] over alternatives? 4. What was the deciding factor? 5. Who was involved in the decision? *Probing follow-ups:* - What concerns did you have initially? - What convinced the skeptics on your team? **6. Implementation Questions** *The "During" Story:* 1. What was the implementation process like? 2. How long did it take to get up and running? 3. How was the onboarding and support? 4. What surprised you (positively or negatively)? 5. How did your team adapt? **7. Results Questions** *The "After" Story:* 1. What results have you seen since implementing [product]? 2. Can you share specific metrics or numbers? 3. How has your day-to-day changed? 4. What unexpected benefits have you discovered? 5. How has this impacted the broader business? *Quantitative probes:* - Before [product], how long did [task] take? Now? - What percentage improvement have you seen in [metric]? - How much have you saved? **8. Recommendation Questions** *Social Proof:* 1. Would you recommend [product] to others? Why? 2. What would you tell someone considering [product]? 3. What type of company or person would benefit most? 4. Is there anything you wish you'd known before starting? **9. Quote-Worthy Prompts** *These often generate great pull quotes:* - If you had to describe [product] in one sentence, what would you say? - What's the biggest change you've seen? - How would you feel if you had to go back to the old way? - What would you tell your past self about this decision? **10. Closing Questions** 1. Is there anything else you'd like to share that we haven't covered? 2. Are there any metrics or results we should follow up on? 3. Would you be comfortable with us using your name and company? 4. Can we use a photo or video of you/your team? **11. Post-Interview** *Thank You:* [Send follow-up thank you email] *Approval Process:* - Draft case study - Send for review - Incorporate feedback - Final approval - Publication **12. Case Study Structure** - Challenge (The Problem) - Solution (Why They Chose You) - Results (Outcomes Achieved) - Quote (Customer Voice) - Call to Action
Create a case study interview guide for [CUSTOMER/PROJECT]. Case Study Context: - Customer: [CUSTOMER NAME] - Industry: [INDUSTRY] - Product used: [YOUR PRODUCT] - Use case: [PRIMARY USE CASE] - Results: [KNOWN RESULTS/OUTCOMES] - Interviewee: [ROLE/TITLE] - Case study goal: [WHAT YOU WANT TO SHOWCASE] Create a comprehensive interview guide: **1. Pre-Interview Preparation** *Background Research:* - Customer company overview - Their industry challenges - Their journey with your product - Known wins and metrics - Any challenges or concerns *Interview Logistics:* - Duration: [45-60 minutes recommended] - Format: [Video/Phone/In-person] - Recording: [Get permission] - Participants: [Who should be there] **2. Interview Introduction** *Opening Script:* "Thank you for taking the time to speak with us today. We're excited to share your success story with others who might be facing similar challenges. This interview will take about [X] minutes, and I'll ask questions about your experience before, during, and after implementing [product]. There are no wrong answers – we want to hear your authentic experience. Do you have any questions before we begin?" **3. Background Questions** *Company Context:* 1. Can you tell me about your company and what you do? 2. What's your role and what does your day-to-day look like? 3. How long have you been at [company] and in this role? *Probing follow-ups:* - How has your role evolved? - What are you most focused on right now? **4. Challenge/Problem Questions** *The "Before" Story:* 1. What challenges were you facing that led you to look for a solution? 2. How was this problem impacting your team/business? 3. What had you tried before that didn't work? 4. How long had you been dealing with this challenge? 5. What would have happened if you hadn't solved this problem? *Probing follow-ups:* - Can you give me a specific example? - How did that make you feel? - What was the cost of that problem? **5. Solution Discovery Questions** *Finding & Choosing:* 1. How did you first hear about [product]? 2. What other solutions did you consider? 3. What made you choose [product] over alternatives? 4. What was the deciding factor? 5. Who was involved in the decision? *Probing follow-ups:* - What concerns did you have initially? - What convinced the skeptics on your team? **6. Implementation Questions** *The "During" Story:* 1. What was the implementation process like? 2. How long did it take to get up and running? 3. How was the onboarding and support? 4. What surprised you (positively or negatively)? 5. How did your team adapt? **7. Results Questions** *The "After" Story:* 1. What results have you seen since implementing [product]? 2. Can you share specific metrics or numbers? 3. How has your day-to-day changed? 4. What unexpected benefits have you discovered? 5. How has this impacted the broader business? *Quantitative probes:* - Before [product], how long did [task] take? Now? - What percentage improvement have you seen in [metric]? - How much have you saved? **8. Recommendation Questions** *Social Proof:* 1. Would you recommend [product] to others? Why? 2. What would you tell someone considering [product]? 3. What type of company or person would benefit most? 4. Is there anything you wish you'd known before starting? **9. Quote-Worthy Prompts** *These often generate great pull quotes:* - If you had to describe [product] in one sentence, what would you say? - What's the biggest change you've seen? - How would you feel if you had to go back to the old way? - What would you tell your past self about this decision? **10. Closing Questions** 1. Is there anything else you'd like to share that we haven't covered? 2. Are there any metrics or results we should follow up on? 3. Would you be comfortable with us using your name and company? 4. Can we use a photo or video of you/your team? **11. Post-Interview** *Thank You:* [Send follow-up thank you email] *Approval Process:* - Draft case study - Send for review - Incorporate feedback - Final approval - Publication **12. Case Study Structure** - Challenge (The Problem) - Solution (Why They Chose You) - Results (Outcomes Achieved) - Quote (Customer Voice) - Call to Action
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