Competitive Intelligence Brief Generator

Create a competitive intelligence brief for [COMPETITOR NAME].

Context:
- Your company: [YOUR COMPANY]
- Competitor: [COMPETITOR NAME]
- Industry: [INDUSTRY]
- Your key products: [PRODUCTS]
- Primary concern: [WHY ANALYZING THIS COMPETITOR]

Develop a comprehensive competitive brief:

**1. Company Overview**
- Company history and background
- Mission and vision
- Leadership team
- Funding/financial status
- Employee count and growth
- Geographic presence

**2. Product/Service Analysis**
| Product | Description | Target Market | Pricing | Differentiators |
|---------|-------------|---------------|---------|------------------|

- Product roadmap (if known)
- Recent product launches
- Deprecated products

**3. Market Position**
- Market share estimate
- Brand perception
- Customer segments served
- Industry awards/recognition
- Analyst coverage

**4. Pricing & Business Model**
- Pricing structure
- Revenue model
- Sales approach
- Partnership strategy
- Channel strategy

**5. Marketing Analysis**
- Brand messaging and positioning
- Content strategy
- Advertising spend (estimated)
- Social media presence
- PR and media coverage
- Event presence

**6. Technology & Innovation**
- Tech stack (if known)
- Patents and IP
- R&D focus areas
- Technology partnerships

**7. SWOT Analysis**
| Strengths | Weaknesses |
|-----------|------------|
| | |

| Opportunities | Threats |
|---------------|----------|
| | |

**8. Competitive Comparison**
| Factor | Us | Competitor | Advantage |
|--------|-----|------------|-----------|  
| Price | | | |
| Features | | | |
| Support | | | |
| Brand | | | |
| [Other] | | | |

**9. Win/Loss Analysis**
- Why customers choose them
- Why customers leave them
- Head-to-head win rate (if known)
- Common objections to them

**10. Strategic Implications**
- Threats to our business
- Opportunities to exploit
- Recommended responses
- Areas to monitor

Create a competitive intelligence brief for [COMPETITOR NAME].

Context:
- Your company: [YOUR COMPANY]
- Competitor: [COMPETITOR NAME]
- Industry: [INDUSTRY]
- Your key products: [PRODUCTS]
- Primary concern: [WHY ANALYZING THIS COMPETITOR]

Develop a comprehensive competitive brief:

**1. Company Overview**
- Company history and background
- Mission and vision
- Leadership team
- Funding/financial status
- Employee count and growth
- Geographic presence

**2. Product/Service Analysis**
| Product | Description | Target Market | Pricing | Differentiators |
|---------|-------------|---------------|---------|------------------|

- Product roadmap (if known)
- Recent product launches
- Deprecated products

**3. Market Position**
- Market share estimate
- Brand perception
- Customer segments served
- Industry awards/recognition
- Analyst coverage

**4. Pricing & Business Model**
- Pricing structure
- Revenue model
- Sales approach
- Partnership strategy
- Channel strategy

**5. Marketing Analysis**
- Brand messaging and positioning
- Content strategy
- Advertising spend (estimated)
- Social media presence
- PR and media coverage
- Event presence

**6. Technology & Innovation**
- Tech stack (if known)
- Patents and IP
- R&D focus areas
- Technology partnerships

**7. SWOT Analysis**
| Strengths | Weaknesses |
|-----------|------------|
| | |

| Opportunities | Threats |
|---------------|----------|
| | |

**8. Competitive Comparison**
| Factor | Us | Competitor | Advantage |
|--------|-----|------------|-----------|  
| Price | | | |
| Features | | | |
| Support | | | |
| Brand | | | |
| [Other] | | | |

**9. Win/Loss Analysis**
- Why customers choose them
- Why customers leave them
- Head-to-head win rate (if known)
- Common objections to them

**10. Strategic Implications**
- Threats to our business
- Opportunities to exploit
- Recommended responses
- Areas to monitor