Create detailed creative briefs that align stakeholders and guide creative development
Develop a comprehensive creative brief for [PROJECT TYPE]. Project Overview: - Client/Brand: [NAME] - Project: [BRIEF DESCRIPTION] - Budget range: [BUDGET] - Timeline: [KEY DATES] Complete the following sections: **1. Background & Context** - Company/brand background - Market situation - Problem or opportunity being addressed - Previous related work **2. Objectives** - Business objectives (measurable) - Communication objectives - Behavioral objectives (what should audience do?) **3. Target Audience** - Primary audience profile - Secondary audiences - Current perceptions/attitudes - Desired perceptions/attitudes **4. Key Message** - Single most important takeaway - Supporting messages (3-5) - Proof points/reasons to believe **5. Tone & Manner** - Brand personality to convey - Emotional response to evoke - Mandatory brand elements **6. Deliverables** - Required outputs with specifications - Formats and sizes - Versioning requirements **7. Mandatories & Constraints** - Legal/regulatory requirements - Brand guidelines to follow - Technical constraints - Approval process **8. Success Metrics** - How success will be measured - KPIs and targets - Testing/research plans **9. Inspiration & References** - Competitor examples (what to emulate/avoid) - Mood/style references - Previous successful work
Develop a comprehensive creative brief for [PROJECT TYPE]. Project Overview: - Client/Brand: [NAME] - Project: [BRIEF DESCRIPTION] - Budget range: [BUDGET] - Timeline: [KEY DATES] Complete the following sections: **1. Background & Context** - Company/brand background - Market situation - Problem or opportunity being addressed - Previous related work **2. Objectives** - Business objectives (measurable) - Communication objectives - Behavioral objectives (what should audience do?) **3. Target Audience** - Primary audience profile - Secondary audiences - Current perceptions/attitudes - Desired perceptions/attitudes **4. Key Message** - Single most important takeaway - Supporting messages (3-5) - Proof points/reasons to believe **5. Tone & Manner** - Brand personality to convey - Emotional response to evoke - Mandatory brand elements **6. Deliverables** - Required outputs with specifications - Formats and sizes - Versioning requirements **7. Mandatories & Constraints** - Legal/regulatory requirements - Brand guidelines to follow - Technical constraints - Approval process **8. Success Metrics** - How success will be measured - KPIs and targets - Testing/research plans **9. Inspiration & References** - Competitor examples (what to emulate/avoid) - Mood/style references - Previous successful work
This prompt is released under CC0 (Public Domain). You are free to use it for any purpose without attribution.
Explore similar prompts based on category and tags
Analyze UI layouts for hierarchy, balance, accessibility, and provide actionable improvements
Write comprehensive motion design specifications for consistent, performant animations
Create data-informed customer personas for marketing
Develop comprehensive responsive image strategies for web performance optimization
Create thorough design system component specifications