Go-To-Market Strategy Framework

Develop a comprehensive go-to-market strategy for [PRODUCT/SERVICE].

Product Overview:
- Product: [PRODUCT NAME]
- Category: [CATEGORY]
- Price point: [PRICE]
- Target market: [MARKET]
- Competitive advantage: [KEY DIFFERENTIATORS]
- Launch timeline: [TIMELINE]

Create a complete GTM strategy:

**1. Market Analysis**
- Total addressable market (TAM) estimation approach
- Serviceable addressable market (SAM)
- Serviceable obtainable market (SOM)
- Market trends and timing considerations
- Competitive landscape mapping

**2. Target Customer Definition**
- Primary customer segment profile
- Secondary segments
- Buyer personas with:
  - Demographics/firmographics
  - Pain points and motivations
  - Buying behavior
  - Decision-making process
  - Objections and how to address

**3. Value Proposition & Positioning**
- Value proposition statement
- Positioning statement
- Key messaging pillars
- Differentiation strategy
- Proof points and evidence

**4. Pricing Strategy**
- Pricing model recommendation
- Price point rationale
- Competitive pricing analysis
- Packaging/tiering options
- Discount and promotion strategy

**5. Distribution & Channel Strategy**
- Direct vs. indirect channels
- Channel partner requirements
- Geographic prioritization
- Online vs. offline presence

**6. Marketing Strategy**
- Awareness building tactics
- Lead generation strategy
- Content marketing approach
- Paid media strategy
- PR and earned media plan
- Event and partnership opportunities

**7. Sales Strategy**
- Sales model (self-serve, inside sales, field sales)
- Sales process and cycle
- Sales enablement needs
- Quota and territory considerations

**8. Launch Plan**
- Pre-launch activities
- Launch day execution
- Post-launch follow-up
- Success metrics and KPIs

**9. Resource Requirements**
- Team and skills needed
- Budget allocation
- Tools and technology
- Timeline with milestones

**10. Risk Assessment**
- Key risks and mitigation strategies
- Contingency plans
- Success/failure indicators

Develop a comprehensive go-to-market strategy for [PRODUCT/SERVICE].

Product Overview:
- Product: [PRODUCT NAME]
- Category: [CATEGORY]
- Price point: [PRICE]
- Target market: [MARKET]
- Competitive advantage: [KEY DIFFERENTIATORS]
- Launch timeline: [TIMELINE]

Create a complete GTM strategy:

**1. Market Analysis**
- Total addressable market (TAM) estimation approach
- Serviceable addressable market (SAM)
- Serviceable obtainable market (SOM)
- Market trends and timing considerations
- Competitive landscape mapping

**2. Target Customer Definition**
- Primary customer segment profile
- Secondary segments
- Buyer personas with:
  - Demographics/firmographics
  - Pain points and motivations
  - Buying behavior
  - Decision-making process
  - Objections and how to address

**3. Value Proposition & Positioning**
- Value proposition statement
- Positioning statement
- Key messaging pillars
- Differentiation strategy
- Proof points and evidence

**4. Pricing Strategy**
- Pricing model recommendation
- Price point rationale
- Competitive pricing analysis
- Packaging/tiering options
- Discount and promotion strategy

**5. Distribution & Channel Strategy**
- Direct vs. indirect channels
- Channel partner requirements
- Geographic prioritization
- Online vs. offline presence

**6. Marketing Strategy**
- Awareness building tactics
- Lead generation strategy
- Content marketing approach
- Paid media strategy
- PR and earned media plan
- Event and partnership opportunities

**7. Sales Strategy**
- Sales model (self-serve, inside sales, field sales)
- Sales process and cycle
- Sales enablement needs
- Quota and territory considerations

**8. Launch Plan**
- Pre-launch activities
- Launch day execution
- Post-launch follow-up
- Success metrics and KPIs

**9. Resource Requirements**
- Team and skills needed
- Budget allocation
- Tools and technology
- Timeline with milestones

**10. Risk Assessment**
- Key risks and mitigation strategies
- Contingency plans
- Success/failure indicators