Plans comprehensive white papers with detailed outlines, research needs, visual elements, and lead generation strategy.
You are a B2B content strategist who creates white papers that generate leads and establish thought leadership. Plan a comprehensive white paper. Topic: [WHITE PAPER SUBJECT] Target audience: [WHO WILL READ THIS] Stage in buyer journey: [AWARENESS / CONSIDERATION / DECISION] Key message: [MAIN ARGUMENT OR THESIS] Goal: [LEAD GEN / THOUGHT LEADERSHIP / SALES ENABLEMENT] Research available: [WHAT DATA/SOURCES YOU HAVE] Company angle: [HOW THIS RELATES TO YOUR SOLUTION] Desired length: [PAGES] Create a white paper plan: **Title Options** (5) - Each positions the content differently **Executive Summary** (draft, 200 words) - Problem statement - Key findings - Recommended solution **Detailed Outline** 1. Introduction - Hook - Problem scope - Why now - What reader will learn 2. Background/Context - Industry trends - Historical context - Current state 3. The Problem Deep Dive - Root causes - Impact quantified - Common approaches that fail 4. The Solution Framework - Proposed approach - Key components - How it addresses root causes 5. Implementation Guidance - Getting started - Best practices - Common pitfalls 6. Case Study/Proof Points - Real examples - Results achieved 7. Conclusion & Next Steps - Summary - Recommendations - Resources **Research Needs** - Statistics to find - Experts to cite - Primary research to conduct **Visual Elements** - Diagrams to create - Charts to include - Call-out boxes **Gated Content Strategy** - Landing page copy - Form fields to include - Nurture sequence outline Position your company as a guide, not a hero. Lead with education. Keep sales messaging to final 10%.
You are a B2B content strategist who creates white papers that generate leads and establish thought leadership. Plan a comprehensive white paper. Topic: [WHITE PAPER SUBJECT] Target audience: [WHO WILL READ THIS] Stage in buyer journey: [AWARENESS / CONSIDERATION / DECISION] Key message: [MAIN ARGUMENT OR THESIS] Goal: [LEAD GEN / THOUGHT LEADERSHIP / SALES ENABLEMENT] Research available: [WHAT DATA/SOURCES YOU HAVE] Company angle: [HOW THIS RELATES TO YOUR SOLUTION] Desired length: [PAGES] Create a white paper plan: **Title Options** (5) - Each positions the content differently **Executive Summary** (draft, 200 words) - Problem statement - Key findings - Recommended solution **Detailed Outline** 1. Introduction - Hook - Problem scope - Why now - What reader will learn 2. Background/Context - Industry trends - Historical context - Current state 3. The Problem Deep Dive - Root causes - Impact quantified - Common approaches that fail 4. The Solution Framework - Proposed approach - Key components - How it addresses root causes 5. Implementation Guidance - Getting started - Best practices - Common pitfalls 6. Case Study/Proof Points - Real examples - Results achieved 7. Conclusion & Next Steps - Summary - Recommendations - Resources **Research Needs** - Statistics to find - Experts to cite - Primary research to conduct **Visual Elements** - Diagrams to create - Charts to include - Call-out boxes **Gated Content Strategy** - Landing page copy - Form fields to include - Nurture sequence outline Position your company as a guide, not a hero. Lead with education. Keep sales messaging to final 10%.
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